Packing Light? Never Heard of Her.

Ah, the great American summer road trip: windows down, music up, vibes high. Whether you’re chasing saltwater, mountain air, or just an escape from your boss’s “just checking in” emails, there’s one thing you don’t want to do—under-pack like a rookie.

Here at Black River Apparel, we believe in packing like you’re preparing for a spontaneous dive bar karaoke night and a cliff-jumping expedition. Because you never know what the road (or your unhinged friend group) has in store.

Here’s your Black River Survival Kit for Summer Adventures:

1. One Shirt to Rule Them All

That Made in the USA, ultra-soft, wears-better-after-every-wash tee that goes from beach bonfire to back porch beers without skipping a beat. Bonus points if it’s from our “High Tides & Good Vibes” collection—$2 goes to a damn good cause. 👊

2. LMNT Hydration Packs

Because you will forget to drink water. And when you wake up in a tent, dehydrated and confused about how you lost your left shoe, you’ll thank us.

3. One Wildcard Outfit

Something a little too spicy for your hometown but just right for a lakeside dive bar with dollar margaritas and a mechanical bull.

4. The Shot Glass That Can Survive a Warzone

(Yes, the one made from a 30mm casing.) Bomb-proof? Check. Questionable decisions after using it? Also check.

5. A Speaker That Can Outlast Your Battery Anxiety

Your playlist deserves justice. No one should have to listen to someone else’s Spotify queue at the campsite.

6. Sunglasses You’re Willing to Lose

Because you will lose them. Possibly to the ocean. Possibly to that raccoon who somehow unzipped your cooler.

Pro Tip: Always leave room for one more T-shirt and one more bad idea. The best stories never start with “I played it safe.”

So pack heavy. Pack loud. And don’t forget to send it.