About Us

Black River Apparel launched in 2021 to help bring customized, stylish, and comfortable apparel to the masses. As dedicated gym addicts, as well as outdoor enthusiasts, we’ve always faced challenges finding clothes we love to wear that fit correctly, and are backed by a company that supports true American values. This is why Black River Apparel was born. 

We aren’t about trends or throwaway style. We make gear for the ones who live outside the lines—on the dock, behind the wheel, under the sun. The ones who know life’s better on the water, but never forget the world beyond the shoreline.

Every shirt, tank, and piece of gear we create is made in the USA and fuels real impact—like supporting cancer research, protecting our lakes, or backing hardworking communities.

This isn’t just a brand. It’s a crew. A cause. A statement.

Wear the mission. Live the vibe. Leave it better than you found it.

We love serving hard-working individuals who prioritize living their best lives. Whether you’re spending time outdoors, hiking, hunting, off-roading, or boating, we have the apparel for you. Beyond providing you with incredible clothing, Black River Apparel also strives to do the right thing, take care of our customers, and prioritize your quest for comfort, craftsmanship, and quality at a reasonable price.